Get this from a library fear of persuasion a new perspective on advertising and regulation john e calfee should consumers fear advertising thanks to this international study the answer is clearly no equally clear is advertisings role in promoting competition and reducing prices moreover . A new perspective on the relation between fear and persuasion the application of dual process models 1997 doctoral dissertations 1896 february 2014 3271. Advertising law books fear of persuasion a new perspective on advertising and regulation focus on issues mannaz switzerland john e calfee james k glassman paperback published 1998. Abstract mixed findings from past research of high fear not always being more persuasive than lower fear communications are explained by suggesting that researchers might have current issues and research in advertising volume 11 1988 issue 1 2 journal homepage fear in advertising the influence of consumers product
How it works:
1. Register Trial Account.
2. Download The Books as you like ( Personal use )